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Did you know that our sense of smell is directly linked to the brain's emotional centre? That is why a single whiff of fragrance can unlock...

Ever smelt a fragrance that reminds you of a person, a memorable time or a place? Perfumes create memories, and gifting fragrance is one of the...

Have you ever turned your head because of someone’s reminiscing fragrance? It's not the perfume that made you turn, it was the hidden notes that made...

Are you tired of spending hours wandering the perfume aisle, only to end up feeling overwhelmed and unsure which fragrance to choose for a particular occasion?...

Tired of your favorite fragrance fading away quicker than your morning coffee? Whether you have a busy day at work or going out, there is nothing...

Long gone are the days when perfumes were only men and women-centric; these days, perfumes are crossing the fragrance barriers and boundaries of gender and a...