Description
Rich, bold and unmistakably expressive, Elevate brings together three fragrances that thrive after darkin special occasions and everyday and leave a lasting impression. Crafted for those who appreciate depth, confidence and fragrances with undeniable character.
What's Inside?
TOP : LIT - strawberry, raspberry, blackberry, sour cherry, black currant, mandarin orange, lemon BOUJEE - devana, sicilian bergamot, pink pepper, raspberry MAGIC - cinnamon, pink pepper, chestnut, elemi
MIDDLE : LIT - violet, jasmine BOUJEE - oud, white amber, rosemary, geranium, castoreum, galbanum MAGIC - lavender, sage, amber, tobacco
BASE : LIT - musk, vanilla, cashmeran, woody, oakmoss, amber, patchouli BOUJEE - leather, musk, haitian vetiver MAGIC - vanilla, leather, guaiac wood, oud, cedarwood
IFRA COMPLIANT SAFE INGREDIENTS
LONG LASTING PREMIUM QUALITY
MADE IN INDIA FOR INDIAN WEATHER
VEGAN & CRUELTY FREE
Behind The Perfume
Elevate explores the richer side of perfumery through warm spices, bold fruits, leather and oud. Each fragrance was selected to offer its own distinctive personality while sharing a common thread of depth and sophistication.
Our Presence.
2K+ Stores
Find Us Across 2,000 Offline Stores In India.
Pan India
Present In 26 Cities Across India!
6 Countries
India, France, The U.S., The U.K. & More!
FOUNDER
KANISHKA JAIN
BUILT WITH INTENTION,
BACKED BY CONVICTION.
BACKED BY CONVICTION.
FROM OUR FOUNDER
KANISHKA STARTED EZE WITH A SIMPLE OBSERVATION: INDIA HAS WORLD-CLASS FRAGRANCE INGREDIENTS, SERIOUS FORMULATION EXPERTISE, AND CONSUMERS WHO CARE ABOUT HOW THEY SHOW UP — BUT NO BRAND AT AN ACCESSIBLE PRICE POINT DOING JUSTICE TO ANY OF IT.
ARMED WITH AN MSC IN FINANCE FROM THE UNIVERSITY OF NOTTINGHAM AND FOUR YEARS AS A CONSULTANT AT KPMG, SHE BROUGHT A SHARP COMMERCIAL LENS TO A CATEGORY THAT RARELY GETS ONE. EZE IS WHAT SHE BUILT WHEN SHE DECIDED TO CLOSE THE GAP HERSELF.
SHE LEADS THE BRAND WITH ONE BELIEF: PREMIUM ISN'T A PRICE POINT. IT'S A STANDARD OF THINKING.
Master Perfumer
Pushkar Jain
CEO | Sawai Fragrances
Every Eze fragrance is developed with Pushkar Jain — a trained perfumer with a degree in Fragrance and Cosmetics from ISIPCA Paris, one of the world's most respected perfumery institutions, and over a decade of formulation expertise rooted in Kannauj, India's fragrance heartland.
He leads Sawai Fragrances, a manufacturing house established in 1965. The fragrances aren't bought off a catalogue. They're built by someone who understands ingredients at origin and knows exactly what goes in, and why.
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FAQs
Everything you need to know about this fragrance.
Three 18ml Eau de Parfums: Lit, Boujee and Magic. Lit is a bold berry, violet and musk composition, Boujee is a woody leathery oud, and Magic is spicy, woody and smoky. All three deliver 8 to 10 hours with high projection.
It is more than enough. Lit, Boujee and Magic all need only one to two sprays per wear because their amber, oud and leather bases amplify after application. At that rate an 18ml bottle lasts several months, and the full set can cover an entire wedding season and beyond.
Because these are occasion fragrances rather than daily ones. Most wearers use them a few times a week, so smaller bottles match actual usage, travel more easily to functions and destination weddings, and let you own all three expressive scents at a lower total cost.
Yes, each is 18ml and well within the 100ml per container cabin liquid limit. All three fit in the standard transparent liquids pouch, which makes this set practical for destination weddings and festive travel.
Not really. All three project high and are listed for evenings, dates, festive occasions and celebrations. For daytime and office wear, the It's A Vibe or Maverick sets are the appropriate choices, and Elevate becomes the evening switch.
Oud, amber and leather based fragrances can leave marks on delicate or pale fabrics such as silk, chiffon and light sarees. Spray on skin at the neck and wrists, allow it to dry fully before dressing, and avoid spraying directly onto clothing with these three in particular.
It is one of the better options for that person, because oud, leather and smoky spice are usually missing from a collection built on fresh and floral scents. The 18ml format also means it adds to their rotation without demanding shelf space or a long commitment.
Lit leads with red berries over a musky amber base and reads playful and bold. Boujee leads with oud and leather lifted by raspberry and reads dark and assertive. Magic leads with cinnamon, tobacco and vanilla over guaiac wood and oud and reads warm and smoky. Three different approaches to intensity.