FLOW - EDP FOR HER
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FLOW Eau De Parfum for women is a warm and inviting fragrance inspired by the comforting aroma of a patisserie filled with sweet bakes, tart fruits, and freshly picked roses. The scent blends soft florals with gentle sweetness, creating a fragrance that feels elegant, cosy, and effortlessly feminine.
The fragrance opens with a delicate mix of peach, wormwood, and freesia, offering a fresh fruity-floral introduction with a subtle aromatic touch. As it unfolds, rose takes centre stage, layered with creamy sandalwood and powdery iris to add depth and refinement. The base reveals a smooth blend of musk, vanilla, and amber, leaving a soft, comforting trail that lingers beautifully on the skin.
FLOW is designed for women who enjoy floral perfumes with a powdery warmth and a hint of sweetness. Graceful yet comforting, it is ideal for everyday wear and moments when you want a fragrance that feels soft, elegant, and inviting.
Product Details:
Available in: 75 ml, 30 ml
Concentration: Eau De Parfum (EDP)
Gender: Women
- Top Notes: Peach, Wormwood, Freesia
- Middle Notes: Rose, Sandalwood, Iris
- Base Notes: Musk, Vanilla, Amber
Fragrance Profile: A floral-powdery fragrance that opens with soft fruity freshness, transitions into a rosy and creamy heart, and settles into a warm, musky base with vanilla and amber nuances.
Longevity: Moderate
Best Suited For: Daily wear, daytime outings, mild weather, and those who prefer soft, powdery floral scents

The key is to keep it away from light and heat – so a bathroom, or a sunny dressing table, is NOT the place for your fragrance: higher temperatures affect the top notes of a fragrance, making it musty, or more sour. If you have a dark cupboard to store perfume in, or a drawer, that’s perfect.
Ideally, keep it in the box, or – if you’re using a drawer – wrap bottles in a scarf, or even plastic, unglamorous as that is. Be aware that perfume that’s never been opened and kept in a dark place can last more than 40 years!
- What is the difference between Parfum, EDP, EDT, Deo, Aftershave and Cologne etc.?
These descriptions are used to identify the strength or concentration of perfume oil in a fragrance. The concentrations can vary from fragrance to fragrance, but here is an average guide. In general, the higher the percentage, the higher the price
Extract/solid perfume – 20-30%
Perfume – 15-25 %
Eau de Parfum (EDP) – 8-15% (Psst! All Eze perfumes are EDPs)
Eau de Toilette (EDT) – 4-8%
Deodorants (Deos)- 2-4%
Cologne (EDC) – 2-4%
Aftershave – 2-4% - Where should I apply perfume?
Spray/dab on your ‘hot spots’, or pulse points – behind the ears, temples, wrists, nape of neck, back of the knees and in the crease of your elbows. The blood flows close to the surface in these zones, and heats the fragrance oils.
One big no-no: never ever rub their wrists together after applying fragrance, because it affects the oils.
- How much should I wear?
This is personal – but enough so you can smell it, and not too much that it overpowers the surrounding area. Only when people come close should they experience your perfume. If you’re unsure about whether you tend to ‘overdo’ your fragrance, ask a (good) friend. And take into account the occasion, too: you would certainly want to wear more for a romantic night out than to the office, or lunch with a future mother-in-law!

- How long will the perfume last on me?
While we try to make our luxury perfumes as long lasting as possible, that depends on the type of fragrance and on your unique odor footprint, as well as the oiliness or dryness of your skin. Perfume likes to ‘cling’ to oil. This could also mean enhancing the natural oil of your skin by applying a body lotion or a rich cream, before applying your perfume, to give it something to ‘cling’ to.
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The strength of the fragrance is also a factor, and so are the notes: deep, smoldering base notes – the woods, resins, leather and tobacco etc. – last longer. So, a fresh cologne will never last as long as an Oriental.
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