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Occassion
Evenings & Dates, Festive & Celebrations
Projection
High
Longevity
8-10hrs
Description
Bold, playful and full of personality, Lit brings together vibrant fruitiness and irresistible warmth in a fragrance that loves being noticed. Confident and expressive, it leaves an impression long after you've left the room.
What's Inside?
TOP : strawberry, raspberry, blackberry, sour cherry, black currant, mandarin orange, lemon
MIDDLE : violet, jasmine
BASE : musk, vanilla, cashmeran, woody, oakmoss, amber, patchouli
IFRA COMPLIANT SAFE INGREDIENTS
LONG LASTING PREMIUM QUALITY
MADE IN INDIA FOR INDIAN WEATHER
VEGAN & CRUELTY FREE
Behind The Perfume
Lit was crafted to capture the energy of ripe berries and cherry while maintaining depth through a warm musky base. The contrast creates a fragrance that feels bright and youthful without losing sophistication.
Our Presence.
2K+ Stores
Find Us Across 2,000 Offline Stores In India.
Pan India
Present In 26 Cities Across India!
6 Countries
India, France, The U.S., The U.K. & More!
FOUNDER
KANISHKA JAIN
BUILT WITH INTENTION,
BACKED BY CONVICTION.
BACKED BY CONVICTION.
FROM OUR FOUNDER
KANISHKA STARTED EZE WITH A SIMPLE OBSERVATION: INDIA HAS WORLD-CLASS FRAGRANCE INGREDIENTS, SERIOUS FORMULATION EXPERTISE, AND CONSUMERS WHO CARE ABOUT HOW THEY SHOW UP — BUT NO BRAND AT AN ACCESSIBLE PRICE POINT DOING JUSTICE TO ANY OF IT.
ARMED WITH AN MSC IN FINANCE FROM THE UNIVERSITY OF NOTTINGHAM AND FOUR YEARS AS A CONSULTANT AT KPMG, SHE BROUGHT A SHARP COMMERCIAL LENS TO A CATEGORY THAT RARELY GETS ONE. EZE IS WHAT SHE BUILT WHEN SHE DECIDED TO CLOSE THE GAP HERSELF.
SHE LEADS THE BRAND WITH ONE BELIEF: PREMIUM ISN'T A PRICE POINT. IT'S A STANDARD OF THINKING.
Master Perfumer
Pushkar Jain
CEO | Sawai Fragrances
Every Eze fragrance is developed with Pushkar Jain — a trained perfumer with a degree in Fragrance and Cosmetics from ISIPCA Paris, one of the world's most respected perfumery institutions, and over a decade of formulation expertise rooted in Kannauj, India's fragrance heartland.
He leads Sawai Fragrances, a manufacturing house established in 1965. The fragrances aren't bought off a catalogue. They're built by someone who understands ingredients at origin and knows exactly what goes in, and why.
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FAQs
Everything you need to know about this fragrance.
Yes, same EDP and same composition. Strawberry, raspberry, blackberry, sour cherry, black currant, mandarin and lemon on top, violet and jasmine in the heart, and musk, vanilla, cashmeran, oakmoss, amber and patchouli in the base. Longevity remains 8 to 10 hours with high projection.
Because Lit is an evening, date and festive fragrance rather than an all day office scent, most wearers use it a few times a week rather than daily. An 18ml matches that usage pattern and stays fresh through the period you will realistically finish it in.
Roughly 150 to 180 sprays. Lit has high projection and a dense base, so one or two sprays is genuinely enough. Used a few evenings a week, an 18ml bottle can last well over six months.
Yes, that is exactly what it is for. It fits a clutch or a small evening bag so you can refresh before dinner or before moving on to a second venue, without carrying a 30ml or 75ml bottle.
Yes, 18ml is comfortably under the 100ml liquid limit for cabin baggage. Carry it in your transparent security pouch. It is a practical wedding season travel bottle for exactly this reason.
No. The juice, the concentration and the performance are identical. What can change your perception is temperature, since the berry top notes read sweeter in heat and the patchouli and oakmoss base reads drier in cool weather. That is a climate effect, not a bottle effect.
It is a strong small gift because Lit is expressive and memorable without being expensive at this size. For a larger occasion, the Elevate Gift Set includes Lit alongside Boujee and Magic, available in both 30ml x 3 and 18ml x 3 formats.
Apply one spray to the chest or the back of the neck rather than directly to the wrists, and let it settle without rubbing. Lit's amber, musk and cashmeran base amplifies over the first half hour, so what feels correct on application will be fuller ten minutes later. In summer, one spray is usually enough.