₹565.00
₹595.00
5% OFF
Tax Included
Get an Additional 10% Off. Use Code: EZE10
Get an Additional 10% Off. Use Code: EZE10
Check delivery
Occassion
Evenings & Dates, Festive & Celebrations, Gifting
Projection
High
Longevity
8-10hrs
Description
Warm, magnetic and quietly addictive, Magic surrounds you with rich spice, smooth sweetness and an undeniable sense of depth. Comforting at first, intriguing long after, it's a fragrance that keeps drawing people back in.
What's Inside?
TOP : cinnamon, pink pepper, chestnut, elemi
MIDDLE : lavender, sage, amber, tobacco
BASE : vanilla, leather, guaiac wood, oud, cedarwood
IFRA COMPLIANT SAFE INGREDIENTS
LONG LASTING PREMIUM QUALITY
MADE IN INDIA FOR INDIAN WEATHER
VEGAN & CRUELTY FREE
Behind The Perfume
Magic was crafted to make traditionally rich ingredients feel more approachable. Cinnamon and oud create depth and warmth, while vanilla smooths the composition, bringing balance and comfort to an otherwise intense profile.
Our Presence.
2K+ Stores
Find Us Across 2,000 Offline Stores In India.
Pan India
Present In 26 Cities Across India!
6 Countries
India, France, The U.S., The U.K. & More!
FOUNDER
KANISHKA JAIN
BUILT WITH INTENTION,
BACKED BY CONVICTION.
BACKED BY CONVICTION.
FROM OUR FOUNDER
KANISHKA STARTED EZE WITH A SIMPLE OBSERVATION: INDIA HAS WORLD-CLASS FRAGRANCE INGREDIENTS, SERIOUS FORMULATION EXPERTISE, AND CONSUMERS WHO CARE ABOUT HOW THEY SHOW UP — BUT NO BRAND AT AN ACCESSIBLE PRICE POINT DOING JUSTICE TO ANY OF IT.
ARMED WITH AN MSC IN FINANCE FROM THE UNIVERSITY OF NOTTINGHAM AND FOUR YEARS AS A CONSULTANT AT KPMG, SHE BROUGHT A SHARP COMMERCIAL LENS TO A CATEGORY THAT RARELY GETS ONE. EZE IS WHAT SHE BUILT WHEN SHE DECIDED TO CLOSE THE GAP HERSELF.
SHE LEADS THE BRAND WITH ONE BELIEF: PREMIUM ISN'T A PRICE POINT. IT'S A STANDARD OF THINKING.
Master Perfumer
Pushkar Jain
CEO | Sawai Fragrances
Every Eze fragrance is developed with Pushkar Jain — a trained perfumer with a degree in Fragrance and Cosmetics from ISIPCA Paris, one of the world's most respected perfumery institutions, and over a decade of formulation expertise rooted in Kannauj, India's fragrance heartland.
He leads Sawai Fragrances, a manufacturing house established in 1965. The fragrances aren't bought off a catalogue. They're built by someone who understands ingredients at origin and knows exactly what goes in, and why.
BEST SELLERS
Watch and Buy
FAQs
Everything you need to know about this fragrance.
Yes, same Eau de Parfum, same composition. Cinnamon, pink pepper, chestnut and elemi on top, lavender, sage, amber and tobacco in the heart, vanilla, leather, guaiac wood, oud and cedarwood in the base. Performance stays at 8 to 10 hours with high projection.
At one to two sprays per wear, which is what the high projection calls for, an 18ml lasts around three months of regular use, and considerably longer if you save it for evenings and occasions.
It is a strong wedding season bottle. Magic's spicy woody smoky profile suits Indian celebration wear, it holds 8 to 10 hours through long functions, and the compact size travels easily between venues and cities during wedding season.
Yes, 18ml is well under the 100ml cabin liquid limit for domestic and international flights. Carry it in the transparent liquids pouch at security.
Magic is built for evenings, dates and festive occasions rather than daytime office wear. If you want a pocket bottle for the working day, Surge or Elation in 18ml are the more appropriate picks, with Magic kept in a bag for the evening switch.
It works but it amplifies in heat. Cinnamon, tobacco, amber and vanilla expand in warm weather, so drop to a single spray in peak summer. Magic is at its best in winter and in air conditioned evening settings, where the smoky woody base is most flattering.
Yes, that is the most effective way to build longevity if your skin runs dry. Apply the 150ml Magic deodorant after showering, let it settle, then use the EDP from the 18ml on pulse points. The deodorant gives the heavier base notes something to hold onto.
It is a good small gift or add on, particularly during festive and wedding season. For a full gifting occasion, the Elevate Gift Set includes Magic alongside Boujee and Lit and is available in both 30ml x 3 and 18ml x 3 formats, which presents far better as a standalone present.