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Deodorant controls body odour by tackling the bacteria that cause it. Perfume adds a deliberate, lasting scent and does nothing about sweat. Deodorant goes on your...

Our sense of smell is wired straight to the brain's emotional centre, which is why a single whiff can unlock a memory. That is what makes...

Ever smelt a fragrance that instantly reminded you of a person or a place? Perfume creates memories, which is what makes it one of the most...

Have you ever turned your head because of someone's fragrance? It is rarely the whole perfume that catches you, it is the hidden perfume notes that...

Ever stood in front of your fragrance shelf, unsure which scent fits the moment? The right perfume can set the tone for any event, and picking...

Tired of your favourite fragrance fading faster than your morning coffee? There is nothing more frustrating than spritzing a scent and having it vanish by lunch....