₹495.00
₹495.00
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Occassion
Everyday & Office, Gym & Outdoors
Projection
Mid
Longevity
1-2 hrs
Description
Warm, magnetic and quietly addictive, Magic surrounds you with rich spice, smooth sweetness and an undeniable sense of depth. Comforting at first, intriguing long after, it's a fragrance that keeps drawing people back in.
What's Inside?
TOP : cinnamon, pink pepper, chestnut, elemi
MIDDLE : lavender, sage, amber, tobacco
BASE : vanilla, leather, guaiac wood, oud, cedarwood
IFRA COMPLIANT SAFE INGREDIENTS
LONG LASTING PREMIUM QUALITY
MADE IN INDIA FOR INDIAN WEATHER
VEGAN & CRUELTY FREE
Behind The Perfume
Magic was crafted to make traditionally rich ingredients feel more approachable. Cinnamon and oud create depth and warmth, while vanilla smooths the composition, bringing balance and comfort to an otherwise intense profile.
Our Presence.
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Find Us Across 2,000 Offline Stores In India.
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FOUNDER
KANISHKA JAIN
BUILT WITH INTENTION,
BACKED BY CONVICTION.
BACKED BY CONVICTION.
FROM OUR FOUNDER
KANISHKA STARTED EZE WITH A SIMPLE OBSERVATION: INDIA HAS WORLD-CLASS FRAGRANCE INGREDIENTS, SERIOUS FORMULATION EXPERTISE, AND CONSUMERS WHO CARE ABOUT HOW THEY SHOW UP — BUT NO BRAND AT AN ACCESSIBLE PRICE POINT DOING JUSTICE TO ANY OF IT.
ARMED WITH AN MSC IN FINANCE FROM THE UNIVERSITY OF NOTTINGHAM AND FOUR YEARS AS A CONSULTANT AT KPMG, SHE BROUGHT A SHARP COMMERCIAL LENS TO A CATEGORY THAT RARELY GETS ONE. EZE IS WHAT SHE BUILT WHEN SHE DECIDED TO CLOSE THE GAP HERSELF.
SHE LEADS THE BRAND WITH ONE BELIEF: PREMIUM ISN'T A PRICE POINT. IT'S A STANDARD OF THINKING.
Master Perfumer
Pushkar Jain
CEO | Sawai Fragrances
Every Eze fragrance is developed with Pushkar Jain — a trained perfumer with a degree in Fragrance and Cosmetics from ISIPCA Paris, one of the world's most respected perfumery institutions, and over a decade of formulation expertise rooted in Kannauj, India's fragrance heartland.
He leads Sawai Fragrances, a manufacturing house established in 1965. The fragrances aren't bought off a catalogue. They're built by someone who understands ingredients at origin and knows exactly what goes in, and why.
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FAQs
Everything you need to know about this fragrance.
It follows the Magic EDP profile: cinnamon, pink pepper, chestnut and elemi on top, lavender, sage, amber and tobacco in the heart, and vanilla, leather, guaiac wood, oud and cedarwood in the base. Warm, spicy and smoky, delivered as an everyday body spray rather than a concentrated perfume.
It suits Indian conditions well because the spicy woody profile does not turn sour against heat and perspiration the way lighter synthetic body sprays often do. It is formulated locally for local weather, and it works as a daily product for office, commute and gym use.
The deodorant is a 150ml body spray for daily freshness across a wider area, meant to be reapplied. The EDP is a concentrated Eau de Parfum applied to pulse points, delivering 8 to 10 hours with high projection. Different products for different jobs, sharing the same scent identity.
Yes, particularly if your skin runs dry and fragrance fades quickly on you. Apply the deodorant after a shower, let it settle, then use the EDP at the neck and wrists. The deodorant gives the heavier base notes of the EDP something to anchor to.
No, it is a deodorant rather than an antiperspirant. It addresses body odour and keeps you smelling fresh, but it does not reduce perspiration. For sweat reduction specifically, an antiperspirant formulation is the appropriate product.
As often as you need through the day. Deodorant body sprays are designed for repeat application, unlike an Eau de Parfum where over application becomes obvious quickly. A morning application plus one after a commute or a workout is the typical pattern.
Roughly six to eight weeks at daily use. If you are reapplying twice a day, expect around a month. The 150ml size is intended as the everyday workhorse alongside a longer lasting EDP for occasions.
Yes, and it is one of the better gym bag options because the spicy woody base holds against sweat. Apply after showering rather than before training, since spraying onto already perspiring skin gives poorer results and shortens how long the scent holds.