By Collection
Description
Warm, magnetic and quietly addictive, Magic surrounds you with rich spice, smooth sweetness and an undeniable sense of depth. Comforting at first, intriguing long after, it's a fragrance that keeps drawing people back in.
What's Inside?
TOP : cinnamon, pink pepper, chestnut, elemi
MIDDLE : lavender, sage, amber, tobacco
BASE : vanilla, leather, guaiac wood, oud, cedarwood
IFRA CERTIFIED SAFE INGREDIENTS
LONG LASTING PREMIUM QUALITY
MADE IN INDIA FOR INDIAN WEATHER
VEGAN & CRUELTY FREE
Behind The Perfume
Magic was crafted to make traditionally rich ingredients feel more approachable. Cinnamon and oud create depth and warmth, while vanilla smooths the composition, bringing balance and comfort to an otherwise intense profile.
Our Presence.
2K+ Stores
Find Us Across 2,000 Offline Stores In India.
Pan India
Present In 26 Cities Across India!
6 Countries
India, France, The U.S., The U.K. & More!
FOUNDER
KANISHKA JAIN
BUILT WITH INTENTION,
BACKED BY CONVICTION.
BACKED BY CONVICTION.
FROM OUR FOUNDER
KANISHKA STARTED EZE WITH A SIMPLE OBSERVATION: INDIA HAS WORLD-CLASS FRAGRANCE INGREDIENTS, SERIOUS FORMULATION EXPERTISE, AND CONSUMERS WHO CARE ABOUT HOW THEY SHOW UP — BUT NO BRAND AT AN ACCESSIBLE PRICE POINT DOING JUSTICE TO ANY OF IT.
ARMED WITH AN MSC IN FINANCE FROM THE UNIVERSITY OF NOTTINGHAM AND FOUR YEARS AS A CONSULTANT AT KPMG, SHE BROUGHT A SHARP COMMERCIAL LENS TO A CATEGORY THAT RARELY GETS ONE. EZE IS WHAT SHE BUILT WHEN SHE DECIDED TO CLOSE THE GAP HERSELF.
SHE LEADS THE BRAND WITH ONE BELIEF: PREMIUM ISN'T A PRICE POINT. IT'S A STANDARD OF THINKING.
Master Perfumer
Pushkar Jain
CEO | Sawai Fragrances
Every Eze fragrance is developed with Pushkar Jain — a trained perfumer with a degree in Fragrance and Cosmetics from ISIPCA Paris, one of the world's most respected perfumery institutions, and over a decade of formulation expertise rooted in Kannauj, India's fragrance heartland.
He leads Sawai Fragrances, a manufacturing house established in 1965. The fragrances aren't bought off a catalogue. They're built by someone who understands ingredients at origin and knows exactly what goes in, and why.
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