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Occassion
Everyday & Office, Evenings & Dates, Gifting
Projection
High
Longevity
8-10hrs
Description
Soft, warm and effortlessly feminine, Flow wraps delicate sweetness into a fragrance that feels comforting, familiar and easy to wear. Gentle yet memorable, it settles naturally into your day.
What's Inside?
TOP : Peach, wormwood, freesia
MIDDLE : Rose, sandalwood, iris
BASE : Musk, vanilla, amber
IFRA COMPLIANT SAFE INGREDIENTS
LONG LASTING PREMIUM QUALITY
MADE IN INDIA FOR INDIAN WEATHER
VEGAN & CRUELTY FREE
Behind The Perfume
Flow was designed around softness, pairing juicy peach and airy florals with vanilla and amber to create warmth without heaviness. The balance keeps the fragrance sweet and comforting while remaining elegant and wearable.
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FOUNDER
KANISHKA JAIN
BUILT WITH INTENTION,
BACKED BY CONVICTION.
BACKED BY CONVICTION.
FROM OUR FOUNDER
KANISHKA STARTED EZE WITH A SIMPLE OBSERVATION: INDIA HAS WORLD-CLASS FRAGRANCE INGREDIENTS, SERIOUS FORMULATION EXPERTISE, AND CONSUMERS WHO CARE ABOUT HOW THEY SHOW UP — BUT NO BRAND AT AN ACCESSIBLE PRICE POINT DOING JUSTICE TO ANY OF IT.
ARMED WITH AN MSC IN FINANCE FROM THE UNIVERSITY OF NOTTINGHAM AND FOUR YEARS AS A CONSULTANT AT KPMG, SHE BROUGHT A SHARP COMMERCIAL LENS TO A CATEGORY THAT RARELY GETS ONE. EZE IS WHAT SHE BUILT WHEN SHE DECIDED TO CLOSE THE GAP HERSELF.
SHE LEADS THE BRAND WITH ONE BELIEF: PREMIUM ISN'T A PRICE POINT. IT'S A STANDARD OF THINKING.
Master Perfumer
Pushkar Jain
CEO | Sawai Fragrances
Every Eze fragrance is developed with Pushkar Jain — a trained perfumer with a degree in Fragrance and Cosmetics from ISIPCA Paris, one of the world's most respected perfumery institutions, and over a decade of formulation expertise rooted in Kannauj, India's fragrance heartland.
He leads Sawai Fragrances, a manufacturing house established in 1965. The fragrances aren't bought off a catalogue. They're built by someone who understands ingredients at origin and knows exactly what goes in, and why.
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FAQs
Everything you need to know about this fragrance.
Flow opens on juicy peach with wormwood and freesia, moves into rose, sandalwood and iris, and settles into musk, vanilla and amber. The iris and musk give it a powdery softness while the vanilla and amber keep it warm. It is comforting and familiar, the kind of scent that feels like a signature rather than a statement.
Flow lasts 8 to 10 hours with high projection. Vanilla, amber and musk are heavy molecules that evaporate slowly, so the drydown is the longest phase of the wear. The peach and freesia opening fades within the first hour, after which the powdery rose and vanilla heart carries the rest of the day.
Flow is softly sweet rather than sugary. The peach and vanilla give it warmth, but iris and sandalwood cut the sweetness with a powdery, slightly dry quality that keeps it elegant. If you want a much sweeter and fruitier option, Lit is the bolder choice. Flow is the gentler, more wearable end of that spectrum.
Flow is excellent in winter. Vanilla, amber and sandalwood bloom in cooler air and give the fragrance a cosy, wrapped in warmth quality. It still performs in summer because the peach and freesia opening keeps it aerated, but the drydown is where Flow is at its best, and cool weather makes that drydown last longer.
Flow covers everyday and office wear, evenings and dates, and gifting. The powdery vanilla profile is soft enough for daytime and warm enough for evenings, which makes it one of the most flexible fragrances in the For Her line. It is also among the most reviewed and highest rated scents on the site.
Flow comes in 30ml and 75ml EDP, an 18ml purse size, a 3ml discovery vial, and a 150ml deodorant. It is included in the Muse Gift Set, the It's A Vibe Gift Set, the Discovery Box For Her, the Complete Discovery Box, and the Journey Combo where it is paired with Nomad.
Yes. Flow layers well because its vanilla and musk base sits under brighter scents without fighting them. Spray Flow first as the base, then a citrus led scent like Vibe or ID on top for a fresher opening. The easiest version of this is to layer the Flow deodorant under the Flow EDP for extra depth.
Flow is one of the safest gifting picks in the range because the peach, rose and vanilla profile is broadly liked and rarely polarising. It arrives in Eze packaging suitable for gifting, and the 30ml size is the standard gifting format. For a fuller gift, the Muse Gift Set includes Flow along with Joy and Awe.