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Occassion
Evenings & Dates, Festive & Celebrations
Projection
High
Longevity
8-10hrs
Description
Bold, playful and full of personality, Lit brings together vibrant fruitiness and irresistible warmth in a fragrance that loves being noticed. Confident and expressive, it leaves an impression long after you've left the room.
What's Inside?
TOP : strawberry, raspberry, blackberry, sour cherry, black currant, mandarin orange, lemon
MIDDLE : violet, jasmine
BASE : musk, vanilla, cashmeran, woody, oakmoss, amber, patchouli
IFRA COMPLIANT SAFE INGREDIENTS
LONG LASTING PREMIUM QUALITY
MADE IN INDIA FOR INDIAN WEATHER
VEGAN & CRUELTY FREE
Behind The Perfume
Lit was crafted to capture the energy of ripe berries and cherry while maintaining depth through a warm musky base. The contrast creates a fragrance that feels bright and youthful without losing sophistication.
Our Presence.
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FOUNDER
KANISHKA JAIN
BUILT WITH INTENTION,
BACKED BY CONVICTION.
BACKED BY CONVICTION.
FROM OUR FOUNDER
KANISHKA STARTED EZE WITH A SIMPLE OBSERVATION: INDIA HAS WORLD-CLASS FRAGRANCE INGREDIENTS, SERIOUS FORMULATION EXPERTISE, AND CONSUMERS WHO CARE ABOUT HOW THEY SHOW UP — BUT NO BRAND AT AN ACCESSIBLE PRICE POINT DOING JUSTICE TO ANY OF IT.
ARMED WITH AN MSC IN FINANCE FROM THE UNIVERSITY OF NOTTINGHAM AND FOUR YEARS AS A CONSULTANT AT KPMG, SHE BROUGHT A SHARP COMMERCIAL LENS TO A CATEGORY THAT RARELY GETS ONE. EZE IS WHAT SHE BUILT WHEN SHE DECIDED TO CLOSE THE GAP HERSELF.
SHE LEADS THE BRAND WITH ONE BELIEF: PREMIUM ISN'T A PRICE POINT. IT'S A STANDARD OF THINKING.
Master Perfumer
Pushkar Jain
CEO | Sawai Fragrances
Every Eze fragrance is developed with Pushkar Jain — a trained perfumer with a degree in Fragrance and Cosmetics from ISIPCA Paris, one of the world's most respected perfumery institutions, and over a decade of formulation expertise rooted in Kannauj, India's fragrance heartland.
He leads Sawai Fragrances, a manufacturing house established in 1965. The fragrances aren't bought off a catalogue. They're built by someone who understands ingredients at origin and knows exactly what goes in, and why.
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FAQs
Everything you need to know about this fragrance.
Lit is a bold red fruit fragrance. Strawberry, raspberry, blackberry, sour cherry, black currant, mandarin and lemon open it up, violet and jasmine sit in the heart, and a deep base of musk, vanilla, cashmeran, oakmoss, amber and patchouli gives it weight. Playful on the top, warm and grown up underneath.
Lit lasts 8 to 10 hours with high projection. The cashmeran, patchouli, amber and musk base is dense and slow to evaporate, so the fragrance stays present long after the berry opening has settled. It is one of the strongest performers in the For Her line and leaves a noticeable trail.
Lit is deliberately fruity and sweet at the top, but it does not stay there. Patchouli, oakmoss and cashmeran in the base add a dry, woody, slightly smoky counterweight that stops it from smelling like a dessert. If you want a softer sweetness, Flow is the gentler option in the same For Her line.
Lit is made for evenings, dates, festive occasions and celebrations. The high projection and bold fruit opening are designed to be noticed, which makes it a party and night out fragrance more than a desk one. If you do wear it to office, keep it to a single spray.
Lit performs strongly in both but shines in cooler weather and evenings, when the amber, vanilla and musk base expands. In peak summer heat the sweetness amplifies, so reduce to one or two sprays. Festive season and winter evenings are where the composition is at its most flattering.
Yes, Lit is available as a 150ml deodorant for her with the same berry and musk scent story. The deodorant sits lighter and closer to the skin and is meant for daily freshness and reapplication. Layering the deodorant under the Lit EDP is the most effective way to extend the trail.
Lit is part of the Elevate Gift Set alongside Boujee and Magic, the three boldest scents in the range. It also appears as a 3ml vial in the Discovery Box For Her and the Complete Discovery Box. On its own it comes in 30ml, 75ml, 18ml and the 150ml deodorant.
Lit suits anyone who wants their fragrance to be part of their personality rather than background. It is the most expressive of Eze's fruity florals, and it is popular with wearers who like bold berry and vanilla profiles for nights out and celebrations. If you prefer subtle and understated, Awe is the opposite end of the range.